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Maison VéraneParis · Atelier
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Industry Direction·2026-07-03·5 min read

The pattern maker as creative director

Why fashion houses should bring the cutting table into the boardroom.

In most houses, pattern making comes after the creative decision. We argue the opposite: the cut is an idea, not an execution.

A silhouette is decided as much with the pencil as with the shears.

Bringing the pattern maker in early reduces prototyping rounds, secures costs and produces more coherent collections.